The website directory, community, & official trademark just for Independent Parks & Campgrounds!
You are welcome here!
The success you've made on your own and your unique stay deserves to be proudly recognised.
Add your park (for only $27 a month!), join our private Facebook group to get support from like-minded parks, and proudly use the trademark to boost your brand so guests know as soon as they arrive or book that you work hard to make your place Uniquely Yours!
Just list your park, and choose to add on the trademark usage!
What is this?
It's a website directory
A public website where caravanners and campers who just prefer the unique experience provided by independent operators can find you!
PLUS! All traffic from your listing is directed to YOUR website & contact info direct to book! No commissions!
We also have group rates for extra options like done-for-you social media and ads to get you guaranteed results!
It's a trademark & logo
Think of it like the 'Australian Made' certification - but for parks! Proudly wear and display the Independent Park logos to let guests know you're Independent, and your stay is Uniquely Yours! Be proud to show off the success you've made for yourself with the logos designed to HERO & strengthen your brand, not overshadow it!
It's a community
No matter the type of listing you choose, you're welcomed into the private Facebook group for Independent Park owners & operators.
It's a safe place to make like minded new friends, air your frustrations, and get support from people who know your unique challenges!
Support for parks that’s far more than just a website listing.
We recognise that running an Independent Park means you face unique challenges to success & to growing the exposure for your own brand. And that frankly, some travellers just prefer parks like yours!
There’s insurance dramas, new inexperienced travellers with little park sense, rarely any time off, guests arriving even before your morning coffee, and often times it also means you have people holidaying in your extended backyard!
We get it!
It’s time Independent Parks across the country get the unique support they deserve – so this website directory, community, and recognised symbol has been made to support parks just like yours.
Amongst all the hard work and hats you have to wear to make sure your park runs smoothly, marketing your own brand & making friends with others who get what you’re going through is just something you don’t find time to do – or do well!
Paying someone else blindly to promote your park with no guaranteed return and rising booking commissions – in pure faith they’re also keeping on top of trends for you – doesn’t have to be the only option.
After working 1 on 1 with Independent Park owners & operators for more than 10 years, we could see the big hole where independents weren’t being supported or recognised in the ways they actually needed, and were losing out to well resourced corporates.
So Independent Parks is now here – and doesn’t it just seem so obvious!
Choose Your Type of Park
To list or access the trademark you MUST meet this criteria:
- Be Privately or Community, Owned or Leased
- Own or have interest in 7 or less parks
- Council or Government Owned & independently managed single location
Caravan Parks: Registered Holiday Parks, Tourist Parks, Resort Parks Compliant parks that have relevant facilities, structured sites, management, with caravan sites & usually also other room options.
Campgrounds: Private properties, freerange style camping, & less structured caravan and camp spots. Eg, Hipcamps, Scouts, and private properties.
- Hipcamps that aren't registered caravan parks must use the campground option
We reserve the right to decline or cancel listings at any time without notice.
If at any time you not longer meet the criteria you MUST cancel your listing and cease using the Independent Park trademarks and logos.
What do you get?
We have 3 levels of support, 1. online listing, 2. listing with trademark use, or 3. full done-for-you marketing with ParkPA.
WEBSITE DIRECTORY & FB GROUP:
The online directory, trademark, and Independent Park community is the ideal place to promote your park to a wider audience and boldly promote your unique location.
With thousands of potential travellers searching for their next holiday destination every day, you can’t afford to miss out on the exposure our site and trademark can offer.
By listing your park you’ll increase your visibility, reach a wider audience and ultimately drive more bookings.
All whilst boldly promoting how hard you work to ensure your destination and your stay is Uniquely Yours.
We’ve got a history marketing Independent Parks – and we’re great at SEO – so rest assured a listing with us is worth it!
You also get:
- A listing on our website here at independentparks.com.au
- A premium listing on the (coming soon) Basekamp website to act as your own plugin rewards program for guests!
But that’s not all….
THE INDEPENDENT TRADEMARK & LOGO:
Think of it like the ‘Australia Made’ certification but for parks!
Show off to your guests how proud you are of the success you’ve made for yourself!
Get access to the exclusive ‘Proudly Independent’ and ‘Uniquely Ours’ trademarks and logos that have been designed to help you promote your brand and your unique stay.
By accessing the IPA Trademarks and badges you’ll have support from a wide range of marketing materials to promote how hard you’ve worked (without the resources of big corporates) to provide a great guest experience!
The trademarks have also been designed to be customised and styled to match your brand, your colours, your fonts. So it’s an extension of your own identity and something you proudly promote that supports your brand – it doesn’t replace it!
If you’re approved to use the trademarks (a commitment statement applies) you’ll get access to the Australian recognised logos, slogans and a library of brand resources. The trademarks help you build a strong, recognisable brand that sets you apart from the competition. Plus it acts as a recognisable sign to guests arriving or booking to show them that you’re proudly independent and your stay is proudly unique!
UPGRADE:
DONE-FOR-YOU MARKETING – ParkPA
Want marketing that actually gets you results?
Looking to take control of your marketing and drive more direct bookings to your own website?
Look no further than ParkPA – the only park marketing & business support that guarantees you results!
You get ads, website traffic, followers and there’s no commissions!
The park marketing experts at Holiday Brands are offering this tailored marketing support plan only to independent parks.
With guaranteed results (like website traffic and followers), done-for-you social media, and a direct-to-website approach, you’ll have all the tools you need to succeed as an Independent!
Join ParkPA today and get guaranteed results!
