Display Your Independence With Pride!
the indepenDeNt park trademark & logo
Why use the logo?
Because frankly, some travellers just prefer the unique experience an Independent Park provides – so having a recognised symbol to look for makes choosing to support small business, easy!
But mostly, it’s because it’s time someone did something to recognise and empower the ‘little guys’!
The hard working, Independently owned and run parks & campgrounds that work 7 day weeks to make their stay Uniquely their own.
We’re on a mission to secure the future of the Australian caravan and camping industry – and to support the viability of Independent operators into the future.
You – who’ve worked hard for decades to make the Aussie caravanning and camping lifestyle as attractive as it is today.
So attractive in fact, you’re now having to compete with huge, well resourced corporates who want in on ownership too.
And if that wasn’t reason enough – why else is there a logo and community just for Independent Parks?
Because we believe that with support, Independents can boldly go it alone, together!
The benefits:
Let your guests know as soon as they book or arrive, that your place is proudly and UNIQUELY YOURS!
- Additonal exposure via promoted directory
- Private Facebook Group of Independents
- Protected & exclusive use logos for you to use
- Made to hero your own brand, not overshadow it
- Can be customised by us to your brand colours & style
- Rescource library & design elements supplied
- Signage printed & delivered with setup fee
- Additional marketing & social media support add ons to promote your own brand and bookings
We want the small operators, the mum and dad owners, and the family businesses – who welcome guests to their extended backyard, and to the parks they work hard to build – to get the help they need to promote their stays, to get more bookings, minimise commissions and to keep Independent Parks a viable preferred option for Aussie travellers!
To achieve this, we provide a long-called-for opportunity for Independent Parks to proudly wave the flag for themselves, and to join a community of like minded owners & operators who all face similar struggles and challenges.
With our online directory for travellers, our trademark, our private group & our add on guaranteed results marketing options.
The Trademark provides Independently owned or run parks a way to promote their own individuality and gain additional exposure through our own marketing efforts too.
The Criteria:
- Only available to listed Independent Parks
- Officially trademarked
- License agreement must be signed before use
- You must remove if criteria no longer met or listing no longer active
The Independent Park trademark, badges, logos and slogans are available for use by parks who have an active listing with an appropriate level package or are part of ParkPA.
As a recognised trademark, the Independent Park badges & logo can only be used under license by parks that meet the criteria set out on the listing criteria page and have an active listing on the Independent Parks website.
All listed and approved Independent Parks are promoted on the Independent Park Website Directory. Parks that choose a trademark level listing and agree to the provided license agreement are granted an IPA Licence to use the Independent Park trademarks and slogans (“logo”). Licensee Parks are granted the right to use the logo in accordance with the IPA licencing rules and may be supplied a unique variation of the logo to match their own brand or styling. In addition, licensees are provided a suite of marketing assets to increase their competitiveness and profile.
If you cease to meet the Independent Park criteria for listing, or do not have an active listing you MUST immediately cease display, use or representation of the slogans, icons or trademark elements.
